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Hitachi Appliances, Inc.

Hitachi

CHANGES TO PRIVACY POLICY("Policy")

This Policy may be modified from time to time. We encourage you to periodically review our Policy to stay informed of any changes made. You continued use of our website constitutes your agreement to our Policy and any modifications made thereto.

PERSONAL INFORMATION COLLECTED

"Personal Information" pertains to information collected from individuals through this website that relates to you, that identifies you as a customer or potential customer of Hitachi and that allow Hitachi to provide products, services and information to you directly. Hitachi asks for your personal information so that it can understand your needs, determine if Hitachi's products, services, or information meets your needs, inform you about its products, services and information that it believes may be of interest to you, or comply with the applicable law. Of cource, you may choose not to provide Hitachi with personal information. However, this choice may not enable Hitachi to provide you with the product, service or information you requested or that could be offered to you.

Personal information that you provide to Hitachi by means of inquiry forms and e-mail through Hitachi's Web site is dealt with in accordance with this privacy policy. Whenever Hitachi obtains, holds, uses, or discloses your personal information, we endeavor to act in a way that is not detrimental to your rights and interests.

Through the formulation of appropriate security measures, Hitachi endeavors to prevent any leakage or loss of, or damage or unauthorized access to, personal information we obtain from you. Hitachi will use your personal information only when essential for achieving either of the following objectives:

a.
To execute contracts concluded between you and Hitachi.
b.
To send you information concerning the holding of events, etc.

USE, DISCLOSURE AND RETENTION OF PERSONAL INFORMATION COLLECTED

Hitachi does not use or disclose your personal information for purpose other than those it was collected or as set forth in this Policy, except with your consent or as required by law.

Unless your prior consent has been obtained, Hitachi will not provide your personal information to third parties. However, in any of the following cases Hitachi may provide personal information to third parties without your prior consent:

a.
If Hitachi is required to do so by law.
b.
If you direct Hitachi to do so.
c.
If it is necessary to do so in order to protect the lives, persons,or properties of individuals, and obtaining your prior consent is difficult.
d.
If it is necessary to cooperate with central government institutions, local governments,or any entities acting on their behalf for the execution of any legally prescribed business,and there is concern that obtaining your consent may impede the execution of the said business.

If an individual Hitachi site displays a separate privacy policy or has a link to content that displays one, that privacy policy takes precedence over the Hitachi Web site privacy policy.

Hitachi adheres to all laws and regulations and other norms pertaining to the handling of personally identifiable information, and seeks to continually revise and improve the content of this privacy policy.